Emploi Head of Marketing & Communication-Fintech-Brussels

Fonction

Define and execute overall marketing and communication strategy and budget.
Build a full-fledged marketing team to accelerate the growth in key markets across Europe.
Drive acquisition from paid marketing channels online and offline.
Manage all content and inbound marketing.
Work with product and development team to develop lifecycle marketing strategies, leveraging website (landing pages), email, push notification, SMS and in-app channels.
Test new marketing actions and monitor results using digital metrics.
Report and communicate performance to promote shared understanding of performance, marketing strategy, ROI, and opportunities.
Oversee the production and consistency of all marketing material.
Develop and implement PR campaigns to drive awareness and coverage of the service with key audiences.

Minimum 5 years of experience in a similar role, preferably in an growth environment.
Analytics: proven track record of executing A/B tests, optimizing campaigns using KPIs and other productivity metrics (ROI, CAC) and translating data into insights.
Exceptional writing, communication and presentation skills: clear and concise communicator with an innate sense of how to create content that resonates.
Experience with performance and inbound/content marketing leveraging various tools and platforms.

Our client is a growing B2C startup in the fintech industry with a team split between Brussels and China.

A permanent contract with an attractive salary and different benefits
You will join a company where you'll have the possibility to engage with a global audience.
You'll have plenty of opportunities to make an impact within a structure that promotes diversity, trust, balance and autonomy.